OVERVIEW
[ 01 ] OVERVIEW
Storefronts designed to convert, not just to look better
A custom category and product-page system built on the platform you already run — no replatforming, no migration, live before your next sales push.
from 5.400 EUR excl. 19% VAT
FIT
[ 02 ] FIT
Who this is for
- DTC and B2B sellers on an existing platform (Shopify/Webflow-class) whose theme is producing traffic but not converting it.
- Sellers whose product pages don’t communicate the story — provenance, materials, positioning — that actually justifies the price point.
- Anyone outgrowing a generic theme ahead of a seasonal push or a new product line.
Not for
- A platform migration or a brand-new store build from zero — this is a design layer on top of your existing catalogue and platform, not a replatform.
- A single landing page for one product launch — see Landing Page / Campaign Design.
- A brand that hasn’t been defined yet — see Brand Identity & Logo Design first.
OUTCOMES
[ 03 ] OUTCOMES
Outcomes
+34%
Conversion-rate lift on redesigned product pages at Ludwigshof Feinkost, over the following quarter.
+12%
Average order value increase on the same redesigned page set.
Up to 20 SKUs
Templated at the Growth tier — a system, not a one-off page design, so new products inherit the same conversion logic.
INCLUDED
[ 04 ] INCLUDED
What's included
- A custom category-page template built for your actual catalogue structure.
- A custom product-detail page template engineered around what makes your product buyable.
- Design applied to your existing platform’s theme system — no replatforming, no catalogue migration.
- Mobile-first responsive templates, tested against your real product data.
- Two rounds of revisions on Launch, three on Growth.
- Not included: platform migration, product photography, or copywriting — ask about Enterprise if your catalogue needs a structural rebuild.
PROCESS
[ 05 ] PROCESS
How this service runs
- 01
Storefront audit
Artifact: a category + PDP system spec, platform untouched
We audit your current category and product pages against conversion fundamentals — not a redesign yet, a written diagnosis of what’s costing you orders.
- 02
Template design
Artifact: a category-page template applied to a real product set
The category template is designed against your actual catalogue, not a placeholder grid of stock products.
- 03
Product-detail design
Artifact: a product-detail template with every content block your product needs to sell itself
Provenance, specs, social proof, comparison — whichever combination applies to your product is built into the template, not bolted on per page.
- 04
Build on your platform
Artifact: the templates implemented in your existing theme, tested against live product data
Your platform and catalogue stay exactly where they are — we build the design layer into the theme system you already run.
- 05
Handover
Artifact: a short guide for adding new products to the new templates
New products inherit the system without a designer needed for every one.
FIG. 12 — PRODUCT PAGE / BEFORE-AFTER
TIMELINE
[ 06 ] TIMELINE
Timeline
4–7 weeks, audit to handover.
PACKAGES
[ 07 ] PACKAGES
Packages
Launch
5.400,00 €
excl. 19% VAT
A custom category and product page for up to 8 SKUs, built on your existing platform.
- Storefront audit
- One category-page template
- One product-detail template
- Applied to up to 8 SKUs
- 2 revision rounds
Turnaround: from 4 weeks
Revisions: 2 rounds
Growth
9.900,00 €
excl. 19% VAT
The Ludwigshof Feinkost tier — full category + PDP system, templated for up to 20 SKUs.
- Storefront audit
- Category-page template
- Product-detail template
- Applied to up to 20 SKUs
- A provenance/story content block system
- 3 revision rounds
Turnaround: from 5 weeks
Revisions: 3 rounds
Enterprise
Custom scope
Quoted after a brief · excl. VAT
Larger catalogues, multi-category systems, or a structural platform rebuild.
- Everything in Growth, scoped up
- Unlimited SKU templating
- Multi-category systems
- Platform-side implementation support
Turnaround: scoped at quote
Revisions: agreed at quote
PROOF
[ 08 ] PROOF
Ludwigshof Feinkost
Conversion rate on redesigned product pages improved by 34% over the following quarter. Average order value rose 12% on the same set.
“A 34% lift on product pages we thought were already fine. The provenance story was there all along — it just wasn’t designed to be read.”
Sophie Brandt, Head of E-Commerce, Ludwigshof Feinkost
FAQ
[ 09 ] FAQ
FAQ
No. Design and template layer only — your existing platform and catalogue stay exactly where they are. Nothing about your backend, checkout or hosting changes.
Shopify-class and Webflow-class platforms with a theme system we can design into. Mention your platform in the brief so we can confirm fit before you order.
They can use the same template structure once it exists — most catalogues fit fine. If you need more templated at launch, Enterprise scopes it or we agree a per-SKU add-on before kickoff.
We design around copy you provide. If you need it written, mention it in the brief — copywriting is quoted separately, not bundled silently.
No — templates are built and reviewed on a staging environment before going live on your platform; your current storefront keeps running unaffected until launch.
RELATED
[ 10 ] RELATED
Related services
- Brand Identity & Logo Design If packaging and product photography need a consistent system behind them too.
- Design Subscription / Retainer For ongoing seasonal campaign pages and new product templating after launch.
CLOSE
[ 11 ] CLOSE
Launch starts at €5,400. Growth — the Ludwigshof Feinkost tier — starts at €9,900, templated for up to 20 SKUs.