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[ 00 ] Process

How an engagement actually runs

Six steps, each ending in a named, concrete artifact — not a slide of four icon circles labelled Discover, Design, Build, Launch.

[ 02 ] LADDER

Process

  1. 01

    Brief

    Artifact: a scoped one-page brief, signed off by you

    You tell us what you need and what "done" looks like — business context, audience, constraints. We turn it into a one-page brief before any price is finalised for bespoke scope, or before a fixed package's kickoff for a published tier.

  2. 02

    Kickoff

    Artifact: a written audit or scope sheet, depending on the service

    Daniel reviews the brief personally and delivers a working document before design starts — an audit for UX and e-commerce engagements, a scope sheet for website and branding work. It's useful on its own, even if you didn't proceed with us.

  3. 03

    Direction

    Artifact: 2–3 concept directions or a signed-off information architecture, service-dependent

    The first real design decisions are made here and shown to you with rationale, not a single option presented as the only answer.

  4. 04

    Build

    Artifact: versioned drafts, reviewed on the schedule stated at kickoff

    Design and build run against the timeline agreed at kickoff, with a fixed number of revision rounds stated on your tier card.

  5. 05

    Review

    Artifact: a review round against the original brief, not a fresh critique

    Feedback is checked against what was actually scoped at kickoff — this is what keeps a fixed-price engagement fixed.

  6. 06

    Handover

    Artifact: source files, a plain-language usage guide, and — for subscriptions — the next request slot reopening automatically

    You receive what you were promised on the tier card, in a format you can actually use without us in the room.

A close, angled photograph of a printed spec sheet with a metal ruler and pencil-marked measurements
FIG. 06 — SCOPE SHEET / KICKOFF DOCUMENT

[ 03 ] THE NUMBERS

96%

Engagements delivered on the timeline agreed at kickoff

~6 weeks

Average time from brief to launch, Website and Branding engagements

[ 04 ] PRINCIPAL

An environmental portrait of Daniel Anders, Creative Director, reviewing a printed proof under a warm desk lamp
FIG. 05 — DANIEL ANDERS, CREATIVE DIRECTOR

The person running this process is the person you'll talk to

Daniel founded dandesigner in Berlin-Spandau in 2019. He reads every brief personally before it becomes a scope sheet, runs every kickoff call, and signs every case study on this site. For work outside his own hands-on capacity — development, motion, copy — he brings in a small, vetted network of collaborators, scoped per project. There's no account-manager layer between you and the person doing the work.

Email support@dandesigner.com or call +49 175 4133702 — Daniel replies within one business day, in person, not through a support queue.

Meet Daniel

[ 05 ] CLOSE

Six steps, six artifacts, no guessing what happens next.

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